The Ajala Voyager Television Channel is the first indigenous travel channel in Nigeria and the rest of Africa’s expanding digital television content market. Launched in April 2011 our signal goes out to over 200,000 Nigerian television viewers across the 36 states of Nigeria on the HiTV Platform in Nigeria. As part of its ongoing commitment to developing a multichannel thematic travel channel for Pay TV in Africa, in January 2012 Ajala announced the signing of a Strategic Alliance with libertytv.com a division of Thema Vision Group, a Belgian company listed on Euro.NM Belgium. libertytv.com is the first pan-European multimedia network dedicated to travel and tourism using the most advanced technology in communications. This collaboration was initiated to jointly develop and launch the first pan-African multimedia network dedicated to travel and tourism using the most advanced technology in communication. This includes TV, Internet, mobile and call-centres. This new venture which will help consumers all over Africa to book packages, airline tickets and hotels for all the destinations seen across all media platforms is scheduled to launch in the first quarter of 2013.

Our Mission
My mission is to convince all stakeholders (private investors, television and tourism industry partners, African television viewers and the public) of the extent of economic
opportunity of our venture, and raise the needed support and/or start-up capital to pursue this opportunity in Africa and gain insights and information that will better assist us achieve our ambition to deliver a “must have” standalone nonfiction travel channel targeted at African viewers by October 2012.

Our Vision
For the world to recognize Àjàlá ® as the most valuable African brand name in the travel and tourism industry.

Established: 2008
Business Stage: Seed Stage Startup
Current Enterprise Value: $4.4 million
Targeted exit Value: $30 million
1° Exit Strategy : Listing on the JSE Alt Ex
2 Exit Strategy: Leveraged Buyout by Founders
Investment till date: Bootstrapped by Founder with over $50,000 invested. Currently seeking to raise $5million in
multiple rounds of Venture Capital (equity and debt)
Headquarters: Lagos NIGERIA, Registered as with Corporate Affairs Commission of Federal Republic of Nigeria with registration number 0G3323. Ajala name and trademark protected by Copyright Commission of Nigeria. International trademark filling with WIPO in process.

Projected revenue break down by source of income as follows:
Pay TV Television Subscription revenue,
Television Content Sales, Sales of Airtime for Television Advertising and Sponsorships and Tour package sales via Teleshopping, online and mobile channels and Tourism Media Consulting.

Shareholders
Adedayo Osholowu 75.55 %
Private Investors: 4%
Executive Management & Pioneer Employees: 20.45 %

Top Management
· Founder and President
Dr Adedayo Osholowu:
UNWTO Tourism and Media Course Alumni, SA2010 World Cup Consultant and Zimbabwe Tourism Authority Advisor


· Chief Operating Officer and Exec VP Ajala TV
Mr Folarin Anifowoshe
WIPO Alumni, TATA India and RPG Indian owners of Saregama India.

Employees
10 Full and part time employees
Strategic Partners
· Liberty TV: Venture partner
· World Wide Entertainment Group : Content partner
· DW Germany: Content partner.

Awards and recognitions
Recognized in 2010 by African Investor Magazine as one of the 10 most promising Tourism Projects in Africa. Also recognized as one of the Key broadcasters in Nigeria by organizers of DISCOP, Africa’s largest television content conference.

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